1 - creating basis (to be used in banner / billboard point).
2 - Outdoor / art - especially the clarification of text on OSTEOPOROSIS.
3 - illustration, outdorr applied.
4 - Brochure (taken from one of hundreds of blocks, set in banners / point poster). Statement size / ratio.
5 - Banner (point poster), secured, with the package inserts blocks to access the target audience, the information.
6 - Banner (point poster), with leaflets blocks, to be taken / highlighted by the target audience.
The campaign proposes an interaction of target audience exposed to the arts.
Thousands of leaflets, attached to the arts, can be removed / detached and taken by the public.
Outdoor, also contains information on OSTEOPOROSIS between phrases / effect slogan:
"KNOW AND PREVENT".